Artist Coaching
This is our story.
Artist Coaching was built by artists, for artists. Here's who we are and why we do this.
The coaching team
Learn from artists who've actually done it.
Every coach at Artist Coaching is a working professional who's built a real career in music. No theory. No guesswork. Just hard-won experience passed on directly to you.
Founder & Artist Coach
JoeySuki
Artist Coach
Sam Feldt
Artist Coach
Henry Fong
Artist Coach
Jay Hardway
Artist Coach
Dannic
Artist Coach
Bassjackers
Artist Coach
Laidback Luke
The founder
Built by an artist,
for artists.
Before starting Artist Coaching, JoeySuki spent years touring the world as a DJ and releasing music on major labels — working with Hardwell, Jennifer Lopez, and Pitbull.
During that time, he watched something happen over and over: incredibly talented producers — people with better music than the artists getting booked — going nowhere. Not because of their sound. Because they had no strategy.
In 2015, after experiencing burnout, he stepped back from his artist career and became a certified NLP Master Coach. That combination — real industry experience and deep coaching expertise — is what makes Artist Coaching different.
Today, Artist Coaching helps serious DJs and producers build careers with strategy, identity, and consistency — not luck.
"Talent alone doesn't build a career. Strategy does. I built Artist Coaching because I wished someone had shown me this earlier."
— JoeySuki, founder
Free book
Unhappy With a Dream Life
Joey's personal story from bedroom producer to mainstage DJ
Free book
Happy in a Boring Life
Joey's book on building a sustainable creative life
200+
1:1 coaching clients
20+
years in the industry
800+
artists in the community
Ready to start
Your people are already here.
Join 800+ serious DJs and producers who are already doing the work. Free, forever.
Join the Community — It's FreeFree forever · 800+ artists inside · Discord-based