Free book
Unhappy With
a Dream Life
My own road from bedroom producer to main stage, and why arriving there did not feel like the answer.
Download freeAbout Artist Coaching
Built by artists.For artists.
Every coach here built a real career in music first. No theory, no guesswork, just what we learned the expensive way.
01 · The team
Nobody here is
explaining theory.
Every coach is a working professional who built the thing they are talking about. They already made the mistakes you are about to make.
Founder & artist coach
Worked with Hardwell, Jennifer Lopez and Pitbull · Certified NLP Master Coach · 20+ years in the industry
Artist coach
30+ year career and a pioneer of Dutch house · Mentored Avicii, Afrojack and Oliver Heldens · Mixmash founder · DJ Mag Top 20
Artist coach
530M+ streams · Tomorrowland, Coachella and Ultra main stages · Founder of Heartfeldt Records
Artist coach
2B+ streams worldwide · BBC Radio 1 Future Star · Spinnin', OWSLA, Mad Decent · Collabs with Hardwell, R3HAB and Calvin Harris
Artist coach
"Wizard" with Martin Garrix · Spinnin' Records · DJ Mag Top 100 · 10+ years of global touring
Artist coach
339M+ streams · 13x Beatport #1 · Revealed Recordings · Fonk Recordings founder · Tomorrowland since 2012
Artist coach
DJ Mag Top 100 for 10 consecutive years · Tomorrowland, Ultra, EDC · Collabs with Martin Garrix and Afrojack · Spinnin', Revealed, Smash The House
02 · The founder
I watched better artists
go nowhere.
Before Artist Coaching, I spent years touring the world as a DJ and releasing on major labels, working with Hardwell, Jennifer Lopez and Pitbull.
In that time I kept seeing the same thing. Producers with better music than the artists getting booked, going nowhere. Not because of their sound. Because there was no strategy behind it.
In 2015 I stepped back from my own artist career after burning out, and became a certified NLP Master Coach. Industry experience on one side, actual coaching training on the other. That combination is the whole reason this works.
Today Artist Coaching helps serious DJs and producers build a career on identity, strategy and consistency instead of luck.
Talent alone doesn't build a career. Strategy does.
JoeySuki · founder
200+1:1 coaching clients
20+Years in the industry
800+Artists in the community
03 · The books
Two books.
Both free.
One is the story of how it went wrong. The other is what I do differently now. Start with whichever sounds more like you.
Unhappy With
Free book
Happy in
a Boring Life
On building a creative life that lasts, and why slower usually turns out to be faster in the end.
Download freeNow you know us.Your move.
Two ways in. Pick the one that is true right now.
I'm ready
Five minutes to apply, then a free intake call. I listen to your music first and tell you straight whether this is the moment.
Apply for coachingNot yet
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