JoeySuki · Joey Lelieveld · Former touring DJ and artist coach

I had the dream life.I wasn't happy.

JoeySuki is the artist name of Joey Lelieveld, a Dutch DJ and producer from Tilburg who played Tomorrowland and Creamfields, released 'Munster' with Hardwell, and stopped in 2015 after burning out. That's me. Today I coach DJs, producers and artist managers through Artist Coaching.

01 · The career

From weddings in Tilburg
to Tomorrowland.

More than twenty years in dance music. First on stage. Now behind it.

  1. 2004

    First gigs at fifteen

    Weddings and birthday parties around Tilburg. At night I produced tracks in my bedroom.

  2. 2008

    First record deal

    From local bars to clubs, and a deal with Sneakerz Muzik, a sub-label of Spinnin' Records.

  3. 2011

    'Munster' with Hardwell

    The track that changed everything. International bookings followed, and releases on bigger labels.

  4. 2014

    The main stages

    Tomorrowland, Creamfields and tours abroad. Remixing Jennifer Lopez, working with Pitbull, releasing on Spinnin', Revealed, Toolroom, Defected, Sony and Ultra.

  5. 2015

    Stepping away

    Burned out, with panic attacks on the road. I stopped my artist career while the bookings were still coming in.

  6. 2016

    Artist Coaching

    I started coaching artists, to give them everything I missed myself. Later I trained as a certified NLP Master Coach.

  7. Now

    Coach, author, podcast host

    I coach DJs, producers and artist managers one to one, wrote two books, and host a podcast with Jay Hardway and Ralph from Bassjackers.

02 · The turning point

The morning I cancelled
my own tour.

From the outside it looked perfect. Big stages, big names, a passport full of stamps. On the inside I was running on empty.

The anxiety had been building for a while. On a trip to India I had panic attacks the whole way through. I told myself it would pass.

Then one morning, in the middle of moving house, I woke up on the day I was supposed to fly to Asia. Two weeks on tour, alone. I couldn't stop crying. I called my manager and cancelled.

That was rock bottom. It was also the start of everything I do now.

In 2015 I stopped as an artist. A year later I started Artist Coaching, to give artists all the things I missed myself during my career. Industry experience on one side, real coaching training on the other.

I was unhappy with a dream life.

JoeySuki
20+Years in dance music
200+1:1 coaching clients
2Books, both free
Joey Lelieveld, known as DJ JoeySuki, former touring DJ and founder of Artist Coaching
Joey Lelieveld · JoeySuki

03 · What I believe

Be boring. Be happy.

Boring is a compliment to me now. Not dull. Steady. A life and a career built on who you really are, not on a mask you wear for other people.

That mask is the real enemy. Doing things for others instead of for yourself. Chasing approval online. It comes from fear of what people think and from wanting to belong, and social media makes it louder.

Stay true to yourself and you don't burn out on the way. Slower usually turns out to be faster. It's what I teach artists, and what I want to pass on to my own kids.

Read Happy in a Boring Life, free

04 · What I do now

I coach the artist
I used to be.

And the people behind them. Everything I learned the hard way, put to work.

  • 01

    Artist Coaching

    1:1 career coaching for DJs and producers in electronic music. Twelve months, built on identity, strategy and consistency.
    See the coaching programs
  • 02

    Coaching for artist managers

    Managers carry a lot, mostly alone. I help with workload, boundaries and a better work-life balance.
    See coaching for artist managers
  • 03

    The Artist Coaching Podcast

    Honest conversations about the music industry, together with Jay Hardway and Ralph from Bassjackers.
    Listen to the podcast
  • 04

    The Beats and Brand Retreat

    A few days away with a small group of artists, working on brand and career with people from the industry.
    See the retreat

05 · The books

Two books.
Both free.

The first is how it went wrong. The second is what I do differently now.

Happy in a Boring Life, free book by JoeySuki

Free book · New

Happy in
a Boring Life

On building a creative life that lasts, and why slower usually turns out to be faster in the end.

Download free
Unhappy With a Dream Life, free book by JoeySuki

Free book

Unhappy With
a Dream Life

My own road from bedroom producer to main stage, and why arriving there did not feel like the answer.

Download free

06 · Questions

Questions about
JoeySuki.

Who is JoeySuki?

JoeySuki is my artist name. I'm Joey Lelieveld, a Dutch DJ and producer from Tilburg. I played Tomorrowland and Creamfields, released on Spinnin', Revealed, Toolroom and Defected, and worked with Hardwell, Jennifer Lopez and Pitbull. Since 2016 I run Artist Coaching, a career coaching company for DJs, producers and artist managers.

What is JoeySuki's real name?

Joey Lelieveld. JoeySuki is the name I toured and released music under.

Did JoeySuki make music with Hardwell?

Yes. In 2011 I released 'Munster' together with Hardwell. That track opened the door to international bookings and releases on bigger labels.

Why did JoeySuki stop as a DJ?

I burned out. After years of touring I had panic attacks and could no longer keep a healthy life on the road. In 2015 I stopped my artist career, and in 2016 I started Artist Coaching.

What does JoeySuki do now?

I coach DJs, producers and artist managers one to one through Artist Coaching. I'm a certified NLP Master Coach, I host the Artist Coaching Podcast with Jay Hardway and Ralph from Bassjackers, and I write about building a creative career that lasts.

Which books has JoeySuki written?

Two. Unhappy With a Dream Life is about my own career, from bedroom producer to main stage, and why it didn't make me happy. Happy in a Boring Life is about building a creative life that lasts. Both are free to download.

Where is JoeySuki from?

Tilburg, in the south of the Netherlands. I still live and work in the area, and coach artists from the Netherlands and abroad.

I've been there.Your move.

If any of this sounds familiar, let's talk. Two ways in.

I'm ready

Five minutes to apply, then a free intake call. I listen to your music first and tell you straight whether this is the moment.

Apply for coaching

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Or follow along on Instagram @joeysuki