The Creative Rollercoaster

One day you’re in the studio thinking,

“This is it. I cracked the code. I’m a genius.”

The next?

“What am I doing with my life? Should I just sell my gear and open a bakery?”

Sound familiar?

Welcome to the creative rollercoaster.. The emotional up-and-down ride that every artist, producer, and DJ goes through. No matter how long you’ve been doing this, it’s part of the process. And the sooner you accept it as normal, the easier it becomes to stay in the game.

I’ve been there.

There were days I’d leave the studio absolutely buzzing. I remember finishing a track that I genuinely loved, and I danced around my kitchen thinking, “Yes. This is the one. People are going to love this.”

And then… literally two days later, I was back in the studio, staring at a blank project file, full of doubt.

Suddenly, everything I’d made before felt average. My ears felt broken. Nothing flowed. I questioned whether I even had the talent to make this a real career.

It’s wild how quickly your mindset can flip when you care this much.

But here’s the thing:

That swing between “I’m a genius” and “Why do I even try?” is not a sign that something is wrong.

It’s a sign that you’re in it.

It doesn’t mean you’re failing.

It means you’re creating.

Let’s break it down:

• The highs are addictive.

That feeling when you nail a drop, get good feedback, or finish a track you actually like, it’s pure fuel. You want to chase it again and again.

• The lows are sneaky.

They’ll have you questioning everything. Scrolling instead of creating. Repeating the same loop 42 times trying to “fix” a kick. Thinking maybe you just don’t have “it.”

Been there. More than once.

Here’s what I’ve learned and what I teach the artists I coach:

1. Just showing up is already a win.

You won’t always make magic. But every time you open your DAW, you’re sharpening the blade. Creativity builds momentum and you’re stacking it, even when it doesn’t feel like it.

2. Not every track has to be ‘the one’.

Some tracks are experiments. Some are practice. Some are just needed to move through a block. They’re not wasted time. They’re steps in the staircase.

3. Your self-worth ≠ your last session.

This one’s huge. One bad studio day doesn’t mean you’re untalented. It just means… you had a bad day. That’s human.

4. You’re not alone.

The producers you admire most? They’ve sat in the exact same spot you’re in. The difference is: they didn’t get off the ride. They kept showing up.

So if you’re on the low part of the rollercoaster right now…

Zoom out.

You’re not behind. You’re not broken. You don’t need to throw everything away and start a dropshipping business.

You’re just feeling the full spectrum of being a creator. And that’s what real artists do.. They stay on the ride, even when it’s bumpy.

I see this in myself, and I see it in almost every artist I work with.

And what separates the ones who make it from the ones who give up?

They stop seeing the lows as failure and start seeing them as part of the process.

Keep creating!

Regards, Joey