Artist Coaching · IRL Event

The Beats and Brand Retreat.

Three days of studio sessions, A&R feedback, and brand clarity. In real life, with the right people.

Second edition coming · 8 artists max · By application only

Keep me posted on the next edition

No commitment · You'll hear before anyone else

May 2026 · Waalwijk

This is what it actually looks like.

Studio sessions, guest speakers, honest conversations, and the kind of focus you can't find at home. These are shots from the first edition.

Beats and Brand Retreat group Guest speaker Jelle Keizer Guest speaker Jorn Heringa Ralph at work Jay at work
"

Each discussion and feedback session was equally inspiring, relevant, valuable and motivation boosting. Both one on one and in group setting, with talented peers and established artists and A&Rs who clearly enjoyed sharing their knowledge.

Fabian

Beats & Brand Retreat · May 2026

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What's included

Three days of focused work.

This isn't a workshop. There are no slides, no passive listening. Every session is designed to produce something: clarity, feedback, output, or a decision you've been putting off.

🎛️

Studio sessions

Fully equipped studios. Work on your music with coaches and peers who give you honest, direct feedback.

🎙️

A&R sessions

Play your music to real industry people. Get the kind of feedback you'd normally never have access to.

🧠

Brand strategy sessions

Work through your artist identity, positioning, and next steps with clarity and direction.

🎤

Guest speakers

Industry professionals who've actually done it. Real conversations, no PR filter.

📸

Content pack

A professional photographer captures the weekend. You leave with content ready to use.

🍕

All meals & accommodation

Everything taken care of so you can stay focused. The hotel is a short walk from the studios.

Guest speakers

People who know the industry.

Each edition features guest speakers from inside the industry: A&Rs, managers, label heads, and working artists who share what they actually know.

Jelle Keizer

First edition · May 2026

Jelle Keizer

One half of DJ duo Mightyfools with 11 years of international touring. Over 1,000 events across 35 countries including Tomorrowland, Ultra and Ushuaia Ibiza. Now A&R at Revealed Recordings, Hardwell's label, where he works directly with artists on developing their sound and careers.

Jorn Heringa

First edition · May 2026

Jorn Heringa

SVP of A&R at Spinnin' Records for over 20 years and one of the most influential people in dance music. Helped launch the careers of Martin Garrix, Afrojack, Oliver Heldens, Sam Feldt and Nicky Romero among many others. One of the few people in the world who actually decides which artists break through globally.

These were the speakers for the first edition. Speakers for the second edition will be announced to accepted applicants.

From the first edition

What artists took away.

"Each discussion and feedback session was equally inspiring, relevant, valuable and motivation boosting. Both one on one and in group setting, with all the very talented and driven peer group members and with established artists and A&Rs who know the industry inside and out and clearly enjoyed sharing their knowledge. I'm grateful to have been part of this."

Fabian

Beats & Brand Retreat · May 2026

"The Beats & Brand Retreat was 3 amazing days where nothing else mattered except music, sharing knowledge, and good vibes. The schedule was incredibly well designed and created the perfect balance between social fun, inspiring moments, and valuable knowledge sharing."

Jelle

Beats & Brand Retreat · May 2026

"I had an absolute blast at the retreat! Everything was incredibly well planned, with a great balance of studio time with Jay and Ralph alongside the branding and strategy sessions with Joey, which were super insightful. Hearing industry legends Jorn Heringa and Jelle Keizer share their knowledge and experiences was also amazing. It was a really inspiring few days!"

Ritunjai

Beats & Brand Retreat · May 2026

Is this for you?

This retreat only works with the right group.

That's why there's no public checkout. Applying makes sure everyone in the room is at the same level of intent.

This is for you if:

  • You're serious about your artist career and feel stuck or scattered
  • You want real feedback on your music and brand, not surface-level advice
  • You value small groups, depth, and honest conversations
  • You're ready to take responsibility for your next phase

This is not for you if:

  • You're looking for a passive workshop experience
  • You want quick hacks or shortcuts
  • You'd rather stay online than do real work in real life

Investment

€1,750

per person · all inclusive · ex. BTW

This retreat is intentionally small and high-touch. Applying doesn't mean committing. It simply means you're interested and would like priority access when spots are offered.

What's included

  • Accommodation
  • All meals
  • Studio sessions
  • A&R feedback sessions
  • Brand strategy sessions
  • Guest speakers
  • Content pack
  • The full retreat experience

Travel to and from the location is not included.

Stay in the loop

Interested in the next edition?

The first edition sold out before going public. Leave your details and you'll be first in line for the second edition, before anything is announced.

Beats and Brand Subscriber

Name

Spots are limited · Priority access goes to early sign-ups