1:1 coaching · 12 months · Application only
Your music is good. Your strategy isn't. That is what we fix.
The coaches behind Artist Coaching
JoeySuki
Bassjackers ◆ Jay Hardway
Laidback Luke ◆ Sam Feldt ◆ Henry Fong ◆ Dannic
We're not consultants. We're music industry professionals who already made the mistakes you are about to make.
Your coaching runs with Joey. Sessions with the other artist coaches run through Elite, which you can grow into once you are in.
Hardwell, Jennifer Lopez & Pitbull · 20+ years in the industry
DJ Mag Top 100 for 10 straight years · Tomorrowland, Ultra, EDC
"Wizard" with Martin Garrix · Spinnin' Records · DJ Mag Top 100
30+ year career · Mentored Avicii, Afrojack & Oliver Heldens · Mixmash founder
530M+ streams · Tomorrowland, Coachella, Ultra · Heartfeldt Records
2B+ streams · Spinnin', OWSLA, Mad Decent · Hardwell, R3HAB, Calvin Harris
339M+ streams · 13x Beatport #1 · Revealed & Fonk Recordings
01 · Why me
Tomorrowland, Creamfields, Spinnin', Hardwell. From the outside it looked like everything an artist wants. From the inside there was no plan and no identity, just luck and adrenaline until it stopped. What I coach now is the version I wish someone had handed me at twenty-five.
The Artist Coaching Podcast
Weekly, with Jay Hardway and Bassjackers. Guests including Laidback Luke, Sam Feldt, Henry Fong and Dannic.
02 · The position
You do not need to be discovered.
You need to be built.
Release less. Build one identity instead of five. Grow a thousand people who care instead of fifty thousand who scrolled past. Slower, and the only version still standing in five years.
03 · The framework
Six steps, and the order is the strategy. Clarity first, then the systems, then the momentum.
04 · Where you are
Six questions. At the end you see which step is holding your career back.
Could a stranger describe your sound in one sentence?
Your profile
Start here
Likely fit
Apply for coaching05 · What you get
A bedroom, a laptop, and no one around who understands why a release feels the way it does. That isolation stalls more careers than a lack of talent. So we get people in the same room, with food, other artists, and the conversations you cannot have on Discord.
Small group, pizza, and the conversations you do not get anywhere else.
Studio sessions with other clients. No agenda except making something.
06 · Results
Lusso
Finance to full-time artist
"Artist Coaching helped me transition from finance into a full-time music career. A total game-changer."
Josh Le Tissier
1,000,000 streams in one year
"I've managed to get 1,000,000 streams on my music in just one year with the help of Artist Coaching."
Sonic Rain
Sziget · Balaton Sound · RSO Berlin
"I had no idea how to turn music into a career. Now I'm playing Sziget, Balaton Sound and RSO Berlin."
NOME.
Independent artist, running it as a business
"It mainly helps me set realistic goals. I like having a neutral sparring partner who knows the industry and the things I run into."
Blasterjaxx
DJ Mag Top 13 · "Narco" 77M+ streams
"We wanted a sparring partner who could help us through the mentally challenging times in our artist lives. That's where Artist Coaching came in."
Subzero Project
Qlimax 2018 anthem · DJ Mag Top 64
"Because Joey knows what the artist life is actually like, his coaching fits exactly what I need."
07 · The program
Everyone starts in the same place, on the same framework, with me. What comes after depends on where you are, and that is a conversation on the intake call rather than a box you tick at sign-up.
Where most artists begin
Serious, working, and going nowhere. The music is there. The career around it is not. That is what we build.
€3,750
per year · €313 / month
For when your questions get more specific than the framework. You bring what we built, and an artist who has already been there tells you how it reads from the other side.
By invitation
Laidback Luke · Sam Feldt · Henry Fong · Bassjackers · Dannic · Jay Hardway
For the phase where decisions come faster than a monthly session can carry. Bookings, label conversations, team and timing all moving at once.
On request
08 · Getting in
09 · Before you apply
Usually the opposite. The hardest cases are artists who spent five years building the wrong thing and now have to undo it. What matters is the music and your discipline, not your numbers.
An hour for the session, a few hours a week for the work between. If your calendar has no room, coaching will not fix that.
Coaching fails when the plan is right and the work does not happen. That is why I turn down artists on the intake call, and why I only take you on if I genuinely believe the music and the person can get there. If I do not, I will tell you, and I will tell you what I would do instead. If we start and it turns out we are not a fit, you tell me and we sort it out rather than run out the year in silence.
Nothing in a music career compounds in three. Identity and systems take a season to settle, and releases need a run before you can read the pattern.
Yes. Every program can run as twelve monthly payments.
No. Sessions with Laidback Luke, Sam Feldt, Henry Fong, Bassjackers, Dannic and Jay Hardway sit in Elite and Headliner. In Accelerator you work with me, and that is where the framework and the plan get built. The artist coaches come into it later.
Elite runs on invitation, and it is a matter of availability more than anything. The other artist coaches fit those sessions around their own tours and studio time, so there are only a handful in a year, and they go to artists who have already put a year in. Headliner you can ask for. If your career already moves fast enough to need weekly contact, tell me on the intake call and we will look at it.
Two ways in. Pick the one that is true right now.
I'm ready
Five minutes to apply, then a free intake call. I listen to your music first and tell you straight whether this is the moment.
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