1:1 Personal Coaching
Stop figuring it out alone.
Start building with a plan.
The music is good. The problem is strategy, identity, and consistency — and nobody's shown you how to put it all together. That's exactly what we do.
Apply for CoachingApplication required · Limited spots available
Sound familiar?
The music is there.
The career isn't. Yet.
You're not missing talent. You're missing the pieces that turn talent into a career.
- You've been making music for years but your career hasn't caught up
- You're posting content, sending emails, trying things — but nothing sticks
- You watch other artists get booked and signed, and you can't figure out what they have that you don't
- You know you need a strategy — you just don't know what it looks like
The truth: The music industry doesn't reward talent. It rewards artists who know how to position themselves, show up consistently, and play the long game. That's a learnable skill — and it's exactly what Artist Coaching teaches.
How it works
A clear sequence.
Step by step.
Most artists have the talent. What they're missing is a sequence. Every coaching program follows the same proven framework.
01 — Identity
Find out who you are as an artist
Define your sound, personality, story, and long-term vision. Goal: clarity.
02 — Brand
Become recognizable, not replaceable
Positioning, visual identity, storytelling, and audience connection.
03 — Systems
Build routines that make success inevitable
Production habits, content systems, discipline. Goal: consistency.
04 — Content
Show up every day with purpose
Content strategy, finishing music, building momentum. Goal: visibility.
05 — Releases
Get your music into the world strategically
Label strategy, independent releases, DJ support, release planning.
06 — Career
Turn momentum into a sustainable career
Positioning, income streams, networking, long-term strategy.
The programs
Choose your level of commitment.
Every program is built on the same framework. The difference is intensity, access, and where you are in your career right now.
Artist Accelerator
For artists who are serious but still finding their footing. You're making music — now it's time to build the career around it.
€3,300
per year
- Monthly 1:1 coaching session
- Monthly group coaching session
- Access to private IRL events
- Full 6-step career framework
- Access to community & resources
Elite Mentorship
For artists who are already moving but have hit a ceiling. You need experienced coaches pushing you past it.
€5,500
per year
- Monthly 1:1 coaching session
- Monthly group coaching session
- Access to private IRL events
- Limited in-between support
- Access to all coaches
- Full 6-step career framework
Headliner Program
Maximum intensity. For artists who want weekly accountability and direct access. Not for everyone.
€12,000
per year
- Weekly short sessions
- Monthly deep-dive session
- Clear weekly priorities
- Direct feedback between sessions
- High accountability
- Application only
Not sure which program fits? We'll figure it out together on the intake call.
In real life
This isn't just online. We meet in person.
All coaching clients get access to private IRL events. Because some things are just better in person — and the connections you make at these sessions are ones you'll have for the rest of your career.
🔒 Coaching clients only. IRL events are exclusively available to all Artist Coaching clients.
Results
No hype. Just real results.
Artists at different stages, with different goals — all committed to building their career with strategy.
"We wanted to get a second opinion, a sparring partner and someone who could help us through the hard mentally challenging times in our artist lives. That's where Artist Coaching came in."
Blasterjaxx
DJ Mag Top 13 · "Narco" 77M+ streams · Tomorrowland, Ultra, EDC · Maxximize Records founders
"Because Joey knows what the artist life is actually like, his coaching fits exactly what I need."
Subzero Project
Qlimax 2018 anthem · DJ Mag Top 64 · Tomorrowland main stage · Collabs with Hardwell, W&W & Headhunterz
"I've managed to get 1,000,000 streams on my music in just one year with the help of Artist Coaching."
Josh Le Tissier
1,000,000 streams in one year
"Before coaching, I was making music but had no idea how to turn it into a career. Artist Coaching helped me with strategy, confidence, and building my brand. Now I'm playing Sziget, Balaton Sound, and RSO Berlin."
Sonic Rain
Now playing Sziget, Balaton Sound, RSO Berlin
"Artist Coaching helped me transition from finance into a full-time music career. It gave me the clarity, confidence, and industry insights I needed to level up. The biggest breakthrough? Overcoming mental hurdles and approaching my career strategically. A total game-changer."
Lusso
Finance → full-time artist
Get started
Three steps to get in.
This is for serious artists only. If you're ready to step up, here's what to do.
Apply
Click "Apply for Coaching" and fill out a short application so we know where you're at and what you need.
Intake call
If it's a good fit, we'll set up a free intake call to map out your situation and the right next steps.
Start building
We get to work. No fluff, no waiting. You'll have a clear plan and someone in your corner from day one.
Ready?
The industry moves fast.
Don't wait another year.
Every month without a clear strategy is a month of momentum you don't get back. Apply now — spots are limited.
Apply for CoachingApplication required · Free intake call · Limited spots