For the Artists Who’ve Reached the Top,
and Plan to Stay There.
and Plan to Stay There.
You’re already headlining festivals. Your music pays the bills. You’ve built a team — manager, booking agent, label, tour manager — around you.
Getting here took talent, hard work, and a relentless sprint. But here’s the truth:
Relentless hustle got you here. Balance will keep you here.
If you want to stay at the top, you need to slow down enough to build the right systems, systems that support you, protect your health, and make your career sustainable for years to come.
The Headliner Program gives you a neutral, strategic partner in an industry where almost everyone around you is financially tied to your success. Someone who can help you:
- Keep performing at your peak
- Align your entire team around one clear plan
- Build a career infrastructure that lasts
- Stay healthy — mentally and physically — while navigating the pressures of popularity
This isn’t about starting from scratch. It’s about sustaining and elevating a career that’s already running at full speed.
What’s Included in The Headliner Program
Everything is designed to protect your time, sharpen your strategy, and keep you performing at your best — on stage and off.
- Monthly one-on-one strategy sessions – focused, high-impact calls or in-person meetings to solve challenges and move plans forward.
- Twice-yearly team alignment meetings – bring management, crew, and key partners onto the same page.
- Mindset & mental wellbeing coaching – stay grounded, sharp, and healthy under pressure.
- Neutral strategic partner – unbiased guidance in an industry where most voices have financial stakes.
- On-demand support when it matters – direct access for critical moments and opportunities.
- Unlimited quick check-ins – WhatsApp or Zoom for fast clarity between sessions.
- Industry connections that open doors – curated introductions to the right people at the right time.
- Priority scheduling – secure a session within 48 hours when needed.
Why It Works
Even at the top, blind spots exist. The Headliner Program ensures:
- A clear, unified plan that your entire team follows
- Faster, better decisions when the stakes are high
- Consistency in music, content, and brand presence
- The resilience to handle pressure — mentally and physically
- Systems that make your career sustainable instead of burning you out
Build a Sustainable Career
Maintain Peak Performance
Have a Neutral Partner
Avoid Burnout
Fully Aligned Team
Personal Development
How It Works
- Career audit & team alignment – clarify goals, challenges, and opportunities.
- Monthly one-on-one deep dives – adjust strategy and tackle high-priority decisions.
- Twice-yearly team meetings – keep everyone rowing in the same direction.
- 24/7 on-demand support – direct access for urgent matters and high-stakes decisions.
- Pre-release reviews – music, visuals, and campaigns checked before they go public.
No hype. Just real results.
Artist Coaching helped me transition from finance into a full-time music career. It gave me the clarity, confidence, and industry insights I needed to level up. The biggest breakthrough? Overcoming mental hurdles and approaching my career strategically. A total game-changer!
Before coaching, I was making music but had no idea how to turn it into a career. Artist Coaching helped me with strategy, confidence, and building my brand. Learning about content creation, networking and even switching genres opened doors I never imagined. Now, I’m playing Sziget, Balaton Sound, and RSO Berlin.
Artists Coaching mainly helps me to set realistic goals for myself as an artist/company. In addition, I like having a neutral discussion partner (who knows about the industry) who can help me with the things I sometimes run into.
Ever since I started my coaching sessions I’ve been able to put my life into perspective, zoom out and get a grip on my day to day life. It’s helping me find balance in a chaotic world.
Every client is different and Joey’s team not only recognizes that but also takes the time to personally get to know you and the best approach in which you’d be best teachable. The amount of growth I’ve seen in such a short time is priceless.
We wanted to get a second opinion, a sparring partner and someone who could help us through the hard mentally challenging times in our artist lives. That’s where Artist Coaching came in.
I’ve managed to get 1.000.000 streams on my music in just one year with the help of Artist Coaching.
Pricing
€12.000 /per year
- Monthly Coaching Session
- Biannual Team Meetings
- Mindset & Mental Wellbeing Coaching
- Neutral Strategic and Brainstorm Partner
- 24/7 Ongoing Support
- Unlimited Check-ins
- Active Network & Deal Introductions
- Priority Scheduling
FAQs
Do you replace my management?
No. This is a strategic partnership working alongside your manager, label, and wider team — not instead of them.
Will you travel for in-person strategy days?
Yes — arrangements can be made on a case-by-case basis.
Why “Headliner”?
Because it’s built for the artists who’ve reached the top — and now face the real challenge: staying there, performing even better, and building a sustainable career.