Why a Booker Should Approach You
This blog post is a summary of my weekly Q&A sessions with members of the Artist Coaching Community. You can watch the full video here!
Should I approach a booking agency or wait until they contact me?
A lot of people believe that bookers are the key to money and more gigs. This idea is partly right, but I don’t think you should approach a booker yourself. You’ll only be appealing to a booker once you’re valuable enough to sell to a promoter. As soon as you become attractive to them, multiple bookers will find you. If you reach out to bookers yourself, you will most likely get rejected, and even if you do find a booker, they will not be completely invested in you. Just wait for them to approach you.
When do you think is the best time for artists to start a label?
Starting a label as an artist only makes sense when you already have the attention of a bigger audience. Setting up a label is like starting a second business. If you’re already having trouble setting up your first business, in this case, your artist brand, then adding something else will make it difficult. Setting up a second business will just split up your focus. You should only set up a label once your artist career has taken off and you have a broad audience. Then you can then start mentioning you have a label which will help kickstart the process.
Do you think an artist could damage their status by releasing on smaller labels once they’ve already released on bigger labels?
I don’t see the value of releasing on smaller labels when you’ve released on bigger labels. If the bigger labels are already interested in your music and you already have the network, why would you release on a smaller label? If the big labels don’t want your track, you should just release your song yourself to the audience you’ve already created from bigger releases.
What advice could you give us on approaching remixes? How often should we accept requests, should we ask to make one, and how much should we charge?
At the beginning of your career, I would definitely do it for free. You will only be able to ask for a small fee when your artist name gets bigger. Remixes are a great way to tap into a new audience and still have a lot of releases coming in. You’re actually tapping into the audience of the original artist while still having the continuity of your release schedule. That’s a double win for me.
When’s the right time to find a manager? Can you have a manager when you’re just a producer and not so much a regular DJ?
A lot of people think they need a manager at the beginning of their career instead of the end. The right time to find a manager is when you’re too busy doing the things you shouldn’t be doing — things like paperwork and scheduling. When you notice you’re spending two or three days a week doing paperwork, that’s when you should start looking for a manager. You want a manager when everything is doing really well, and you’re just too busy. I would also wait as long as possible to get a manager since they usually take a big chunk of your income.
Do you think Facebook and Instagram ads work on promoting music?
Facebook and Instagram ads definitely work, especially with promoting music. But be careful: ads only work when you have a more prominent name as an artist and when the audience already knows you. Otherwise, it’s just another ad, and they won’t be interested in clicking on it.
How can I play in clubs if I don’t have many streams on Spotify and nobody knows me?
You need to start building an audience on socials and release way more music. When more people recognize your name, you’ll become more interesting to get booked. Eventually, it’s all about money. The promoter will only ask themselves, “if I book you, how many people will show up at my club?” The bigger you are, the more people will come. You first need to find a way to build a bigger audience through being active on socials and releasing more music.