I would like to start with pointing out that we live in the future. Our lights go out when we talk to them, our music starts to play at the push of a button and we can communicate with any person on the planet with a single click.

Think about the fact that the technology you consider ‘normal’ right now, wasn’t even invented just 20 years ago. It kind of makes you think about what’s going to happen in the next ten years, doesn’t it?

That being said, one of the byproducts that came along with these inventions is collecting data on a massive scale. Data of how we behave online.

What do we like?

What do we buy?

What is entertaining to us?

Online services like Facebook and Google know all of this and more. Is this a bad thing? I’m not going to get into that discussion, that’s something you can decide for yourself.

However is this something you can use as an artist?

Yes, you most certainly can.

First and foremost, data is powerful. At its best, it allows us to be results-driven, finding out what works under specific conditions. This can help us work more efficiently and achieve

better results.

One of the main benefits that this data can bring you is information about your following. It shows who is following you, their age, where they are located, and their gender. Let’s explore why it’s good to have this information.

Using Data To Find Your Target Audience

Now that you’ve collected data through social media, it’s time to have a deeper look into how you can harness it.

We’ll start off with finding out who your audience is.

Dive into the statistics and find out:

  • How old your fanbase is
  • Where your fanbase is located
  • If you mainly have boys or girls following you

With this information, you are able to create a targeted marketing strategy.

For instance, if you found out that most of your following is under 20 years old, you should reconsider the platforms that you’re using to promote yourself and you might need to change how you interact.

Young people are typically active on different social platforms and use a different kind of language compared to older generations. Kids for instance are bigger fans of emojis then adults are.

Using Data To Get Booked

The data that you’ve collected online can also be used for other purposes. It literally tells you where your music is popular at that moment. Why not use this information to get some gigs?

If you open up your Spotify For Artists page, you are able to see where your fans are located. This information can be really valuable for your touring schedule.

For example, if you’ve noticed that your music gets a lot of plays in Italy you can start approaching a booker in Italy with this information. This data tells them that you’re more likely to sell tickets in that area because people already know you and your music.

If you are more likely to sell tickets you are more likely to get booked.

Using Data To Find a Manager

The same goes for finding a manager. If you have stats showing that your music is performing really well on Spotify, Facebook, or any other platform, you are more valuable to a prospective manager.


Because you are building a brand, fanbase, and have already helped your future manager with one of the hardest parts of an artist career; getting your music heard. Now that you can prove to your them that your music is performing really well, it becomes easier for them to start opening other doors for you.

To sum things up;

Have you ever taken a deep dive into your statistics?

Do you know who your audience is? Where they are located? How old they are?

I would highly recommend you have a deeper look and adapt your strategy to your data.

I would love to hear your experiences after diving into the data.



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This guide is helpful to you when:

  • You don’t know where to start
  • You want tips and tricks to finish your tracks
  • You don’t know how to get your music signed
  • You want to know more about music marketing
  • You want to know more about the music industry