Promoting Your Music Without A Label | The Community Q&A Answers
This blog post is a summary of my weekly Q&A sessions with members of the Artist Coaching Community. You can watch the full video here!
I’m trying to get music signed to Toolroom records, but I don’t have a large following on social media or a large fanbase. Should I work on building the fanbase first, or should I focus on getting the music signed?
My first focus would be working on music and later worrying about the social media part of it. You’ll naturally start building a fanbase when you start releasing music. Also, a label like Toolroom will still sign your track if your music is great but you don’t have a significant reach. Of course, having a big following and social media page works and helps, but music should be your number one priority.
How do you create a fanbase from zero without a record label?
Without a record label, you can still build a fanbase by releasing and marketing your music. I would recommend starting by releasing your music through services like TuneCore, DistroKid, and CD Baby. These are online distributors who can distribute your music for just a few Euros.
But just putting your music out there is not going to work. Once your music is released, the most important thing is to market it, and make sure people actually find your music. One of the main ways to reach bigger audiences and market your music right now is to get your music into Spotify playlists. Try reaching out to those playlist owners and make sure they feature your music. Getting in touch with bloggers and influencers can also help spread your music and get more people onboard. When you reach a bigger audience, you will also start to build a fanbase. So even without a record label, it is possible. Might be a bit tougher – but definitely possible!
Do you think in this era it would be wiser to release one single a week instead of a monthly EP with four tracks?
Great question! I would go with one single every week. My reasoning is that if you release one track every week, that individual track will get more focus and attention every time. So there will be more of a return of investment on that one song. If you release an EP with four tracks, there’s usually only one track that gets attention while the remaining three tracks will get lost in the noise of the main release. That’s a shame, in my opinion – and maybe even a waste of time. But it depends on what type of genre you make. Assuming you make EDM, I would say a single every week. If you produce really deep techno or rock, then an EP could work, but then you would need great storytelling and a branding system behind it.
Is SoundCloud pro really necessary for a producer who wants there music to get a lot of streams and a large fanbase?
Not necessarily. In terms of releasing music on Soundcloud, there’s still a lot of people who get their music from there, so it’s still valuable. You never know who’s going to find out your music through those platforms.
If you’re talking about the unlimited upload feature, I would definitely encourage that. You need to make sure that as much of your music is featured on SoundCloud, but a lot of distributors upload music to SoundCloud as well, so make sure you check that out.
Why has your focused turned to Artist Coaching instead of your own music?
I wasn’t happy as an artist and wanted to create awareness around the fact that not every successful artist is satisfied with the life they’re living. I’ve now decided to help artists build a professional career on a healthy and professional level.