How I Would Promote My Release Right Now | The Community Q&A Answers


This blog post is a summary of my weekly Q&A sessions with members of the Artist Coaching Community. You can watch the full video here or listen to the podcast here!


I’ve invested more time learning about music production and less on marketing and networking. When you want to build a brand from the ground up, where do you start?

If you want to build a brand from the ground up, it all starts with music. Without music, you simply aren’t an artist. Once you have the music, you should then focus on promotion. Make sure you’re putting music out on platforms like Spotify or iTunes where people can actually find it. Doing Spotify playlist promotion or reaching out to bloggers and influencers can also help. After that is when the marketing and networking comes in. From there, you could also start thinking about how you would visualize your brand. How does your brand sound? What does it look like? Those are all things that you could work on, but it all starts with music. 


Do you have any knowledge about uploading covers to streaming services? 

Yeah, you can just upload them! There shouldn’t be too much of a problem. Different distribution services have their own requirements, but it’s a fairly straightforward process. 


What would you do if you had to promote a track right now? 

I would start with Spotify playlists. After that, I would reach out to DJ’s and first try to see if I could get them to support my music; that’s always a great way to reach a bigger audience with your music. After that, you could reach out to influencers or maybe blogs. 


I released my first track independently. If I get signed to a label, will that track still go live on streaming platforms such as Spotify? If yes, does it matter? What if I asked the label staff to set my artist profile on Spotify?

If you’ve already released your track independently, you will get signed to a label, not that track. The track will still be on Spotify, that’s not a problem at all. If you’ve already released a song on Spotify, you will already have an artist profile on Spotify. So the label doesn’t set that up for you. Spotify will do it for you. 


Why do some record labels have great relations with major labels, like Dharma Worldwide with WMG?

That’s because they are sub labels from the bigger labels. Dharma is a sub label of Spinnin’ which I believe was bought by WMG in 2017. Spinnin’ also has a number of sub labels such as DOORN and Spinnin’ Next.  


How can I promote a free download track? 

The same way as I just described: DJ promotion and Spotify playlist promotion. 


How do I build an effective following when first starting out?

Release a lot of music. Don’t stop and keep promoting in the best way possible. You will start to build a following immediately. 


How can I get gigs in Asia, and what do promoters look at when booking DJs? I see a lot of smaller DJs getting booked in Asia. 

The reason why a lot of smaller DJs get booked in Asia is because they’re probably playing for free. They might even pay for their own flights and stuff. Most of the time, promoters are only looking for DJs that will sell tickets. It might happen that in Asia, a European DJ might sell more tickets than an Asian – I’m not sure. That’s how promoters think: if I book a DJ, how many tickets will I sell, and how many people will buy a ticket? That’s the most important thing. 


How should producers reach out to artists for a collaboration?

Just send them a message! Email them or send them a direct message. That’s the best way to do it. There’s really no other way. 


What are your views on releasing unofficial remixes? 

In my opinion, an unofficial remix is a bootleg. I’m a big fan of releasing bootlegs because that’s a great way to build an audience and create awareness around your brand. Creating bootlegs is definitely something I would advise you to start doing as much as you can. 


How long does it take to wait for a response from a large label before sending it to other labels? 

I always recommend people to not wait longer than a week. Why? Because if the track is that important to the label, they will get back to you really quick. If they don’t like the track, or whatever, they will probably never get back. So it doesn’t make sense to wait so long. If they haven’t gotten back to you in a week, just accept that as a no, and continue and release it yourself. If they might get back to you later, you can always see if you can put it offline and talk about releasing options. But don’t wait for people to get back to you while you should be  releasing your music and building your brand. 

How do you build strong relations in the music business? 

Creating a strong relation in the music business is actually the same as how you would build strong relations in regular life. Think about it: Why are your friends, your friends? It’s because you spend time with them and invest time in them. You have similar interests. That’s how it works with music as well! The fun thing is that you already have the same interest in the music industry. 

You should also never forget to spend time on those people. Show interest in their life. Send them a happy birthday – those kinds of things matter. Also hang out with them as well; if you’re already with your friends every week, why not talk to the person from the music industry as well?


I’ve signed two tracks to Revealed, what do you think I should focus on next?

One of the big mistakes I see happening is that as soon as someone signs a track on a bigger label, they feel like they need to change their behavior. It’s actually the other way around. You should just keep doing what you’ve always been doing. But try to do more, like release more tracks. It’s great that you’ve signed your first two tracks to Revealed. But, right now it doesn’t mean that you should only release on bigger labels. You should just keep releasing that music. 


Can we send a track to a label after we’ve already uploaded on YouTube and Spotify? 

Yeah, sure, why not? Spotify is maybe a bit difficult. It’s optional, but it’s a bit more difficult. As long as you keep it on YouTube or SoundCloud, that doesn’t matter at all. But Spotify could be a bit more difficult.


Any suggestions on how to find labels releasing not so-mainstream genres? I have a new track, but I can’t find a good label with a similar genre. 

Go to Beatport. Find the right genre, and then go to the top hundred tracks and find which labels those tracks have been released on.


I’ve reached 500k on YouTube with a pop track but I’ve been making big room. Should I move on to a pop track and quit from big room? 

Depends. What do you prefer to make? It’s great that you’ve reached 500k on YouTube. But if you don’t like making pop music, it doesn’t make sense to continue. If you prefer to make big room, then that should be the direction you should go into. Don’t let numbers or previous success direct your future success. That’s really important to understand.