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Artist Coaching

NFTs: The Future of the Music Industry

NFTs: The Future of the Music Industry 150 150 Artist Coaching

Non-Fungible Tokens (NFTs) have been making waves in the art world and are now set to disrupt the music industry. NFTs are unique digital assets that represent ownership of a specific item, such as a piece of art or a music track. They offer a new way for artists to monetize their work, bypass intermediaries, and create new revenue streams. In this article, we will explore why NFTs are going to be game-changers in the music industry.

  1. Direct Sales: One of the biggest challenges for artists in the music industry is getting a fair share of the revenue generated by their work. Record labels, streaming services, and other intermediaries often take a large portion of the profits, leaving artists with only a fraction of the revenue. NFTs provide a way for artists to sell their music directly to fans, bypassing intermediaries and ensuring they receive a fair share of the profits. This empowers artists to control their own destiny and opens up new opportunities for monetization.
  2. Authenticity: The music industry has been plagued by piracy for decades, with millions of unauthorized copies of music tracks being circulated online. This not only affects the revenue of artists but also dilutes the value of their work. NFTs provide a way to verify the authenticity of a piece of music and its ownership, helping prevent piracy and ensuring that fans are getting the real deal.
  3. New Revenue Streams: NFTs create new revenue streams for artists, such as the sale of limited edition tracks, merchandise, and VIP experiences. This opens up a whole new world of monetization opportunities for artists and provides a more sustainable business model for the industry as a whole. For example, an artist could sell a limited number of NFTs representing a track from their new album, offering fans the opportunity to own a piece of the artist’s work and creating a new revenue stream for the artist.
  4. Fan Engagement: NFTs provide fans with a new way to engage with their favorite artists. Fans can now own a piece of their favorite artist’s work and feel a deeper connection to their music. This creates new opportunities for artists to build a relationship with their fans, providing them with exclusive content and experiences. For example, an artist could offer a VIP experience, such as a meet and greet, to the lucky few who own the NFT of a particular track.
  5. Increased Value: As the demand for NFTs grows, the value of music assets is expected to increase, creating new opportunities for artists and fans alike. This could lead to the creation of a secondary market for NFTs, where fans can buy and sell limited edition tracks and other music-related assets. This could also lead to an increase in the value of existing music assets, as fans look to own a piece of their favorite artist’s work.
  6. Ownership and Control: In the traditional music industry, artists often have limited control over their work and their rights are often managed by record labels and other intermediaries. NFTs provide artists with a new way to maintain control over their work and their rights. With NFTs, artists can set terms and conditions for how their work is used and they can receive payments directly from fans. This gives artists a new level of ownership and control over their work and ensures they are fairly compensated for their efforts.
  7. Limited Edition Works: NFTs enable artists to create limited edition works, providing fans with the opportunity to own a unique and collectible piece of their favorite artist’s work. This not only creates a new revenue stream for the artist, but also increases the value of the NFTs over time, as the demand for limited edition works continues to grow.
  8. Protection of Intellectual Property: The music industry is notorious for disputes over intellectual property rights, with many artists battling for their fair share of revenue and recognition for their work. NFTs provide a new way for artists to protect their intellectual property rights and ensure they are properly compensated for their work. By creating a permanent and unalterable record of ownership, NFTs can provide artists with a new level of protection and peace of mind.
  9. Innovative Monetization: NFTs provide artists with new and innovative ways to monetize their work. For example, an artist could create a series of NFTs that represent different parts of their music catalog and sell them to fans over time. This creates a new revenue stream for the artist and provides fans with the opportunity to own a piece of their favorite artist’s work.
  10. Community Building: NFTs provide a new way for artists to build a community of fans and supporters. By offering fans the opportunity to own a piece of their favorite artist’s work, NFTs create new opportunities for fans to engage with the artist and with each other. This can lead to increased support for the artist and help build a thriving community around their work.

In conclusion, NFTs are poised to revolutionize the music industry, providing artists with more control over their work, creating new revenue streams, and providing fans with a new way to engage with their favorite artists. The future of music looks bright with NFTs playing a big role in shaping it. As the technology continues to evolve, we can expect to see even more innovation and growth in the music industry, as artists and fans alike embrace the new opportunities provided by NFTs.

Why Self-Releasing Your Music Is The Future Of The Music Industry

Why Self-Releasing Your Music Is The Future Of The Music Industry 150 150 Artist Coaching

The music industry has changed dramatically over the past few decades with the advent of technology and the internet. This has created new opportunities for independent artists to self-release their music and reach a wider audience without the need for a record label. In this blog post, we’ll explore some of the reasons why self-releasing your music is the future of the music industry.

  1. Retain Creative Control: When you sign with a record label, you often have to compromise on your creative vision to meet the label’s expectations. However, with self-releasing, you have complete control over the creative process and can make music that truly represents your style and vision.
  2. Keep More Profits: Record labels often take a significant percentage of an artist’s earnings, leaving them with a smaller share of the profits. When you self-release your music, you keep all of the profits, allowing you to invest in your career and build your brand.
  3. Reach A Wider Audience: With the rise of streaming platforms like Spotify and Apple Music, self-releasing your music allows you to reach a global audience without the need for traditional distribution channels.
  4. Faster Release Schedules: When you work with a record label, the release schedule is often dictated by the label’s schedule, which can be slow and bureaucratic. Self-releasing allows you to release music on your own timeline and respond quickly to changes in the market.
  5. Build A Stronger Fanbase: When you self-release your music, you have direct access to your fans and can build a stronger, more personal relationship with them. This can lead to increased engagement, higher merchandise sales, and more opportunities for touring and live performances.

In conclusion, self-releasing your music offers numerous benefits and is the future of the music industry. With technology and the internet providing new opportunities for independent artists to reach a wider audience, self-releasing is a great way to take control of your career, retain creative control, and build a stronger fanbase.

A Guide to Maintaining a Happy, Healthy Artistic Life

A Guide to Maintaining a Happy, Healthy Artistic Life 150 150 Artist Coaching

Being an artist is an incredible gift, but it can also come with its own set of challenges, especially when it comes to mental health. It’s not always easy to stay inspired and motivated, and the pressure to be constantly creating can take a toll. But fear not! Here are some tips to help you maintain a good mental state as an artist.

  1. Take breaks: Don’t be afraid to step away from your work and do something completely different. Take a walk, read a book, or try a new hobby. It’ll give you a fresh perspective and help you recharge.
  2. Surround yourself with positivity: Surround yourself with people who support and encourage you. Being around negative people can really bring you down, so make sure you have a strong support system of friends and family who have your back.
  3. Practice self-care: This one’s a no-brainer. Make sure you’re taking care of yourself physically and emotionally. Exercise regularly, eat well, and don’t be afraid to treat yourself every once in a while.
  4. Set realistic goals: It’s easy to get caught up in the pressure to constantly produce, but this can lead to burnout. Set achievable goals for yourself and don’t beat yourself up if you don’t reach them all at once.
  5. Embrace failure: Failure is a natural part of the creative process. Don’t let it get you down – use it as an opportunity to learn and grow.
  6. Find inspiration: Keep your creativity flowing by exposing yourself to new ideas and experiences. Try visiting museums, attending concerts, or traveling to new places.
  7. Get organized: Organization is key to maintaining a healthy mindset. Make sure you have a system in place to keep track of your ideas and projects, so you don’t feel overwhelmed.

In conclusion, maintaining good mental health as an artist can be a challenge, but it’s not impossible. Remember to take breaks, surround yourself with positivity, practice self-care, set realistic goals, embrace failure, find inspiration, and get organized. With these tips, you’ll be well on your way to a happy and healthy creative life!

Setting Yourself Up for Success: 8 Questions to Ask Before Setting Your Goals

Setting Yourself Up for Success: 8 Questions to Ask Before Setting Your Goals 150 150 Artist Coaching

Hey there!

So you’re thinking about setting some new goals for yourself, huh? That’s great! Having goals is a great way to stay focused and motivated, and it gives you something to work towards. But before you dive in and start setting your goals, there are a few key questions you should ask yourself to make sure you’re setting yourself up for success.

  1. What do I want to achieve? This one’s pretty straightforward. What is it that you want to accomplish? Whether it’s losing weight, learning a new skill, or starting a business, you need to have a clear idea of what you want to achieve.
  2. Why is this goal important to me? Knowing why your goal is important to you will help keep you motivated when things get tough. Maybe you want to lose weight to feel more confident, or you want to start a business to provide a better life for your family. Whatever it is, make sure you have a strong why behind your goal.
  3. What steps do I need to take to achieve this goal? Break your goal down into smaller, manageable steps. This will help you see progress and give you a roadmap to follow.
  4. What resources do I need to support my goal? Do you need a gym membership to lose weight, or a mentor to help you start a business? Make a list of the resources you’ll need to achieve your goal and start putting them in place.
  5. What obstacles might I encounter and how will I overcome them? No goal comes without challenges, so be prepared. Identifying potential obstacles in advance will help you stay on track and overcome them when they arise.
  6. How will I measure my progress towards achieving this goal? Setting milestones and tracking your progress will help you stay motivated and on track. Celebrate your wins along the way!
  7. How will I reward myself for achieving this goal? Treat yourself for a job well done! Maybe it’s a massage, a new pair of shoes, or a weekend getaway. Whatever it is, make sure it’s something you’ll look forward to.
  8. Is this goal realistic and achievable within a specific time frame? Last but not least, make sure your goal is realistic and achievable within a specific time frame. If you set yourself up for failure, it’s easy to get discouraged.

That’s it! Ask yourself these questions before setting your goals and you’ll be well on your way to success. Good luck!

Releasing a New Song: A Step-by-Step Guide

Releasing a New Song: A Step-by-Step Guide 150 150 Artist Coaching

So, you’ve finally written a new song and you’re ready to share it with the world. But where do you start? Releasing a new song can feel overwhelming, but it doesn’t have to be.

Here’s a step-by-step guide to help make the process a little easier.

  1. Write and record the song. This is the first and most important step. Without a recorded version of your song, you won’t have anything to release. Make sure you’re happy with the final version before moving on to the next step.
  2. Mix and master the recording. Once you have a recorded version of your song, it’s time to make sure it sounds its best. Mixing and mastering involves adjusting the levels of different elements of the song (e.g. vocals, instrumentals) to ensure they’re all balanced. You can do this yourself or hire a professional to help.
  3. Secure distribution. There are a few ways to get your music out into the world, but you’ll need to secure distribution before you can start promoting your song. You can sign with a record label, or use a digital distributor like TuneCore or DistroKid to distribute your music to streaming services like Spotify and Apple Music.
  4. Promote the song through marketing and social media. Once you have your song out there, it’s time to start promoting it. Use social media to share your new song with your followers, and consider creating a music video or releasing a single to generate buzz.
  5. Register the song with a performance rights organization. To make sure you get paid for performances of your song, you’ll need to register it with a performance rights organization (PRO) like ASCAP, BMI, or SESAC.
  6. Consider getting copyright protection for the song. If you want to protect your song from being used without your permission, you can get copyright protection. This will give you legal standing if someone tries to use your song without your consent.
  7. Plan and execute a release strategy. Decide how you want to release your song. Will it be part of an album, or will you release it as a standalone single? Once you’ve made that decision, create a plan for how you’ll release your song and execute it.

Releasing a new song can be a bit overwhelming, but following these steps will help make the process a little easier.

Good luck, and have fun!

Building a Career in Music: Tips for Aspiring Artists

Building a Career in Music: Tips for Aspiring Artists 150 150 Artist Coaching

So, you’re an up-and-coming artist with a passion for music and the dream of making it big. The music industry can be tough, but with hard work and determination, you can turn your passion into a successful career.

Here are some tips to help you along the way:

  1. Develop your craft: The first step to building a successful music career is to hone your skills and become the best artist you can be. Take lessons, practice regularly, and keep learning.
  2. Build a strong online presence: In today’s digital age, having a strong online presence is crucial for any artist. Create a website, set up social media accounts, and engage with your fans regularly.
  3. Network, network, network: The music industry is all about who you know, so make sure to attend events, meet other artists, and connect with industry professionals.
  4. Create a portfolio: Put together a portfolio of your best work to showcase your talent and what you have to offer. This can include recordings, videos, and live performances.
  5. Play live shows: Performing live is an excellent way to gain exposure, build a following, and show off your talent. Look for gigs at local venues, open mic nights, and other events.
  6. Collaborate with other artists: Collaborating with other artists can help you expand your fan base, gain new skills, and build relationships within the industry.
  7. Get your music out there: The more people who hear your music, the more opportunities you’ll have to gain exposure and build your career. Consider submitting your music to online platforms, radio stations, and other outlets for maximum exposure.
  8. Be patient: Building a successful music career takes time and hard work. Be patient and keep working at it, and eventually, you’ll see your dreams come to fruition.

Building a career in music can be challenging, but with these tips and a lot of hard work, you can turn your passion into a successful and rewarding career.

Keep creating, stay focused, and never give up on your dreams!

A Talk With Thomas Gold

A Talk With Thomas Gold 150 150 Artist Coaching

A Talk With Sam Feldt

A Talk With Sam Feldt 150 150 Artist Coaching


Joey: What’s up, Sam?

Sam: I’m good. As you might expect, a bit more quiet than usual, but on the other hand, also quite busy. I launched my record label, Heartfeldt Records, a few months ago. I’m also busy with the complete relaunch of Fangage, an artists platform that I started a couple of years ago. 

Joey: How do you feel about the current circumstances? 

Sam: It’s two-sided. On the one hand, mentally and physically, I feel a lot better. On the other hand, I miss my hobby of DJing and performing. The rush and energy you get from the crowd are addicting. So yeah, I definitely missed that, but I’m not depressed or anything.

Joey: I think one of the significant advantages that you have is your multiple sources of income. 

Sam: I see many DJs around me that are focused 90% on touring, and when that falls away, it’s pretty hard to fill. I’m quite lucky that I’ve invested in multiple income streams like real estate and my other jobs. My music is also a bit more radio-friendly, so I don’t rely on only club tracks like some artists. Obviously, 80% of my revenue from touring is gone, so it’s not the best year ever, but I’m not lying awake in the middle of the night.

Joey: The way I see it, you approach an artist’s career more like a business. 

Sam: I think the bigger guys are doing it. If you look at guys like Tiesto or Calvin Harris, they all have a brand. They realize they’re a business, and that’s what keeps them relevant. Investing in content and your brand helps you during these tough times when you can’t tour. 

Joey: I’ve got some artist career and entrepreneur related questions that I’d like to ask you. The first one is, how did a failure in life help you to become successful as an artist?

Sam: Oh wow, it was years of failures. Before Sam Feldt, I had several different artist names, begged people to play in clubs, and spammed all the labels with my music. I was also making music that I thought I should make, and ripping off other popular people because I thought that was going to make me famous. These were all mistakes: begging for shows instead of building a profile, spamming labels instead of finding the right person, and ripping off other people instead of finding my own sound. However, seeing that they didn’t work taught me the path to success. So yeah, I think failures are inevitable. They are a stepping stone for growth.

Joey: What’s the most valuable investment you’ve done?

Sam: The time I invested in my DJing and producing career, rather than giving up and finding a job. It didn’t pay off for over four years. I felt like I was investing in the wrong thing. In the end, my biggest business and success right now is the business that came out of that investment. It sounds super cliche, but success is always around the corner, and sometimes it takes a little longer. It’s a matter of persistence and feeding and growing that business. Whatever you’re building, it will happen. But sometimes it takes too long to happen. And then you give up. 

Consistency is another big thing. I see so many great producers that are either too perfectionist or not releasing enough music to break through and keep fans satisfied. They might release three tracks in a month and then no tracks for half a year. You should have a consistent schedule and sound that people recognize. I’m not saying you can’t be creative or think outside the box, but I think it’s essential that fans recognize your style. Otherwise, what are they fans off? If you switch genres, the people who love the first record will hate the second one. Create an alias if you want to make different stuff. Or at least make sure you have a consistent sound throughout all your tracks. 

Joey: What tip would you give an artist that is on the verge of breaking through?

Sam: Guard your sounds. When I started Sam Feldt, I had a very distinct tropical sound, and now it’s evolved into a dance-pop sound, which is great because I like the music. When you have success, it can be very attractive to keep making the same music. Success can get in the way of creativity. Also, don’t change your studio setting too much. If you always produce in your bedroom and then start producing in a spaceship studio after your big paycheck, you might not be inspired. 

Joey: Which advice should artists ignore?

Sam: One thing that I’ve now realized with COVID is you don’t have to play every show. Your manager or booking agent will push you towards making a lot of money. I would ignore that because if you’re consistent with your music and brand, you will increase your fanbase, which will reassure you that you will keep having shows. You can have confidence in the fact that you have a profile that is bookable. 

Joey: Is there anything you believe will always remain in the industry, no matter the circumstances?  

Sam: Yeah. I was with Spinnin’ for five years, and their slogan was, “it all starts with good music.” No matter the scenario, if it’s live streaming or shows, 20 or 30 years from now, people are still going to want to listen to good music and celebrate it.   

Joey: Thank you!

A Talk With Stuart Knight (Toolroom Records)

A Talk With Stuart Knight (Toolroom Records) 150 150 Artist Coaching


I had a chance to talk with the head of Toolroom records, Stuart Knight.  Here’s a paraphrased version of our conversation where we discuss how to get signed as an unknown artist, the evolution of labels, and the impact of COVID.

Joey: How are you, Stuart?

Stuart: Very busy! I’m coming off a virtual music conference and making a lot of progress at the label. Toolroom is the main record label that I’m in charge of, but I also help look after our sublabels like Toolroom Trax and Zerothree. We’re always trying to find new music, so it’s been quite productive during this time as everyone’s at home and in the studio

Joey: Are you noticing that artists are becoming more productive during quarantine? 

Stuart: Yeah, when there isn’t a live performance side, the creation and the production side really comes to the front. We’re about to release a T2 album, which is a collaboration between 32 different artists who are randomly chosen to collaborate by pulling a name from a hat. So we’re definitely seeing artists being more productive. 

Joey: So your release schedule is stacked up until December?

Stuart: I talked to Matt, our label manager, and he’s got a tentative release schedule to the end of the year, which is great. This means we can also spend more time marketing our records, as it’s hard at the moment without the live side. 

Joey: How do you deal with marketing tracks as a label given that nothing can be played or promoted live?

Stuart: The lack of live shows has an impact. In addition to shifting towards livestreams, we’re also focusing on album projects which are more stream friendly for Spotify, not just the dancefloor. 

Joey: I have some questions from the Artist Coaching community that I’d love to ask you. The first one is if an artist sends you an instrumental track that you like, would you help find a vocalist? 

Stuart: Yeah, of course. The strength of Toolroom is our A&R department’s ability to take a record and make it the best it can be. If it’s a great instrumental which needs improvement through a vocal, we’ve got the connections and experience in the industry to hook those things up and develop the song. That’s really what a label should be doing. Don’t get me wrong, we’d like for people to try and put their own vocals on, but of course we’d help if the track has potential. 

Joey: Does the same process apply to mixing and mastering? For example, if the song has potential, but somehow just doesn’t sound right.  

Stuart: Yeah, we put a lot of trust and value on mixing and mastering. Andy, our engineer, is very skilled at what he does and knows the sound we’re looking for. It’s the role of a record label to really polish the product and make it the best possible. We’re also making sure that the artist is happy with the product as well. 

Joey: The million-dollar question: how do you get signed as an unknown artist?

Stuart: Talent, determination, and perseverance. Determination shows that you are going to keep improving, and perseverance shows that you won’t take ‘no’ for an answer (be polite!).

Artists should also try to build levels of communication. Big record labels always have their eye on the market. You’ll be surprised how many labels are monitoring what’s going on under the surface. It’s a small world, and that’s the beauty of it. If you can make the right connections and keep that level of communication up, your voice starts to become louder, and it’s easier for people to listen to your music, and then ultimately sign you. There isn’t one particular thing that’s going to get you signed; it’s a combination of four or five different things that you constantly have to be working on. 

Joey: What are some other things that big labels look out for?

Stuart: We very much see an artist and a project as almost a business within its own right. This means your social media, branding, production, etc. has to be on point. Especially for bigger labels, they are looking for people who are organized and have their shit together. 

Gone are the days of plucking someone from obscurity and turning them into a star. Big labels amplify what an artist has already started. A great record is good, to begin with, but you need more for a label to be really confident and put their team and resources behind you. 

Joey: Do you think it’s a smart strategy for an artist to start releasing music themselves to get the ball rolling and possibly gather support from other DJs and smaller labels? 

Stuart: Totally. Again, labels with a good A&R will notice. We monitor the bowels of the industry. It definitely takes a lot more hard work and dedication to self-release, but if you have consistency, solid artwork, and socials, we can see if you’re ready to join a bigger organization. 

Joey: In the last couple of years, we’ve started to see labels creating “homes” for certain artists. Now, if you’re trying to play at a festival, you have to be part of a label family to get placed on a stage. Do you think it’s important to be a part of one label or releasing on different ones?

Stuart: Most organizations are looking for a level of loyalty for the investment they make; however, balancing between a couple of different labels can also benefit all sides. It comes down to communication. If you openly and honestly communicate with your label and say that a release on another imprint may bring a new fanbase and sales, they will understand. 

Joey: Here’s a hard but honest question: do you think Toolroom will still exist in 10 years?

Stuart: Yeah, of course, I do. There are loads of more things that we want to do and achieve. As to what shape a record label is in 10 years, I couldn’t tell you, and to be honest with you, I think that’s the excitement of why I want to do it for over 10 years. If I knew, I would probably be bored because the industry would be too predictable. We’ll have to adapt to situations. Obviously, labels will still be about music, but I think it may be more of a lifestyle thing where you buy into a record label. 

Joey: Thanks for your time!

A Talk With Jay Hardway

A Talk With Jay Hardway 150 150 Artist Coaching


I had a chance to talk with the internationally recognized DJ/producer Jay Hardway. Here’s a paraphrased version of our conversation where we discuss the impact of COVID, evolving artist careers, and how the music industry is changing. 

Joey: How are you doing?

Jay: Good! Not touring, so I’m good physically since I’m sleeping better and having a healthier schedule. Mentally is a whole other story.

Joey: It’s an interesting time, especially for the level of artist that you are. From one day to the next, you almost lost 100% of your income. The biggest artists are the ones struggling the most with no touring schedule. What have you noticed around you? 

Jay: At first, I think there was maybe a denial mechanism: people didn’t want to believe that their whole life was basically turned upside down. People were doing live streams but soon realized that they couldn’t do it every day or week. So yeah, that’s where we’re at right now. I’ve noticed some guys are not panicking, but a bit stressed about their future. I’ve saved some money so I can take some more time to think. 

Joey: And what have you noticed with other industry players like booking agencies or managers?

Jay: They still work on keeping in touch with artists and helping understand how laws are changing with regards to the virus in other countries, but they have less to do. 

Joey: How is it being home and spending more time with friends and family?

Jay: It’s good to be in the same time zone with everyone. If I was in China and it’s 2 pm, I had no idea what time it was in Holland. I now feel more connected to home. I’m also noticing how much energy I have left at the end of the day. I used to be chronically tired on tour. My whole private life has changed. On the other hand, staying at home still impacts me mentally. 

Joey: Do you have a plan for the upcoming months?

Jay: I’m still going to release music regularly. I’m kind of winging it and trying to figure things out right now. I may have gotten too comfortable with my music last year, so I now have the opportunity to explore different directions. 

Joey: Are you comfortable adapting to change? 

Jay: Throughout my career, I realized how to adapt and not stress when something unexpected happens. I remember playing in Vegas for the first time, and I had 10 minutes between my dinner and my set. I didn’t have time to stress or whatever; I just walked straight into the DJ booth. That taught me a lot. 

Joey: Were you always comfortable on stage?

Jay: I learned DJing at small bars. Technically, I was fine, but I’m not a born entertainer, so I was insecure about the way I performed. I’ve now learned to enjoy it and bring the right energy to my sets. I also know that the scene has gotten more commercial, where the performance is more important than the music.

Nowadays, there are some big DJ’s that can survive by just playing their own music and have their fanbase. You normally fight for that freedom at the beginning of your career, but you soon understand what works best. The industry is changing. I still feel that I’m still at a point where I need to prove myself in some countries.

Joey: Do you think artists are willing to change?

Jay: Well, that’s the question, should artists be adapting right now? The music industry used to be only about labels and big studios. Then, the electronic music came up, and people with a computer could make something that would get super popular. I think we’ve reached the peak with Martin Garrix, and now it feels like we’re back to square one. To stand out among all the electronic musicians, you need connections with a label, playlists, or radio station. We need to bring back that feeling of independence and having success with self-releases. 

Joey: How is the dance industry evolving? 

Jay: I don’t think there’s exclusivity in music anymore. Maybe that’s what we’ve lost in the last couple of years. Having a new track and promoting it to specific DJs has become less special. People now focus on who has the best production or biggest name on the poster. It’s not necessarily bad because the industry has become more commercial, and people can make more money, but there are definitely some downsides. The industry should be more about the music.